HomeAfrican NewsLYEE BILITY QUESTIONS TIMING OF LNTA'S REGISTRATION PUSH, CALLS FOR PRIORITIZATION OF...

LYEE BILITY QUESTIONS TIMING OF LNTA’S REGISTRATION PUSH, CALLS FOR PRIORITIZATION OF CREATIVE WELFARE

BY: Rufus Divine Brooks Jr.

Monrovia, Liberia – Lyee K. Bility, Director General of Renaissance Communications Incorporated and CEO of Bilikon Entertainment, has expressed reservations about the Liberia National Tourism Authority’s (LNTA) push for registration among entertainers and content creators.

In a statement released Tuesday, former Montserrado county District #4 representative candidate Bility emphasized that while he supports structure and formalization, the current lack of industry infrastructure, protection, and financial returns for creatives makes the registration demand seem premature.

“Registration should come with value,” he stressed, highlighting concerns over unaddressed issues such as royalties and intellectual property protection.

Bility urged the LNTA to ensure that the system delivers tangible benefits to creatives, adding that enforcement alone will not yield desired results without corresponding support and opportunities.

He pointed out that many artists and operators are not seeing real benefits from their work, citing issues with royalties and lack of proper industry support.

The LNTA’s registration drive aims to formalize Liberia’s entertainment sector, but Bility’s comments underscore the need for a more comprehensive approach.

Many in the industry are echoing his call for greater support and infrastructure development before enforcing registration.

Rufus Divine Brooks, Jr.
Rufus Divine Brooks, Jr.
Rufus Divine Brooks Jr. is an independent Liberian journalist with more than 7 years of experience across print, radio, and television media. Known for accountability-driven reporting and clear, audience-focused storytelling, he currently serves as News Director at KMTV Liberia and Chief Executive Officer of Voice of News in Liberia [VON], a digital news platform. Career Experience: Brooks has held key editorial and production roles throughout Liberia’s media landscape: 1. Head of Television & Reporter, Prime FM 105.5 — Led TV content operations while reporting on politics, governance, and human interest. 2. Promotional Manager, TunesLiberia — Managed media partnerships and promotional campaigns for Liberian entertainment and public affairs content. 3. Correspondent, Bassa FM, Grand Bassa County — Provided county-level coverage on development, infrastructure, and community issues outside Monrovia. 4. News Desk Editor & Senior Reporter, Kear Radio 95.9, Monrovia — Coordinates daily news output and produces in-depth analysis on national policy and social issues. 5. Contributor, FrontPage Africa & Verity Newspaper — Writes for two of Liberia’s leading independent dailies, focusing on political accountability, diplomacy, and sports. Professional Affiliations & Standards: A full member of the Press Union of Liberia [PUL], Brooks adheres to ethical journalism standards emphasizing accuracy, balance, and the right of reply. His editorial approach prioritizes context, verification, and giving communities a voice in national debates. Coverage & Notable Work: His reporting portfolio spans: • Governance & Diplomacy: Coverage of Liberia’s leadership roles on United Nations sanctions committees and foreign policy milestones. • Politics & Elections: On-the-ground reporting during national elections and analysis of legislative developments. • • Human Interest & Development: Stories highlighting infrastructure projects, public health, education, and climate resilience at county level. Brooks is also active on digital platforms, where he provides timely updates and contextual analysis to a growing audience. Leadership & Current Role: As News Director of KMTV Liberia, he oversees editorial strategy, mentors young journalists, and ensures balanced coverage of government, opposition, and civic voices. Through Voice of News and other platforms in Liberia, he expands access to independent news and promotes media literacy. Contact WhatsApp: +231 775 143 511 Motto: “Ask the question. Get the record. Tell the story.”
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